By: Amber Justice

For this blog, we are going to take a look at the Voice. Whether you have watched the show or not, most people recognize The Voice because of host Simon Cowell.

After analyzing your chosen example, respond to the following questions in your blog post:

• What was done successfully to meet the wants and needs of the target audience?
• Creating a specific hashtag to engage fans who want to see specific content on the Voice. By incorporating feedback from their fans, The Voice is gaining and keeping a loyal following, letting the people know that their own voices are being heard and their opinions are being taken into account.
• How was the social and consumer experience addressed? Was this done successfully? Explain.
• The social experience was addressed by incorporating Twitter, and using hashtags to keep audience and fan members engaged on what was going on with the show. The voice created one-on-one content that allowed the Voice to interact with fans. The voice also utilizes Sky Box which is a dedicated air segment that has social calls to action. This was done successfully because it engaged audience members and kept them interacting with and following their brand, making them more loyal to the brand.
• How were the digital media followers handled?
• They were handled through one-on-one interactions, using social media such as facebook, bitmoji, snapchat, Instagram, and etc.
• Is there something that could have been done differently to make that experience more efficient?
• I feel that the experience was very efficient, with The Voice being the most Tweeted series of 2015. The voice is unique in how it operates off air and behind the scenes with fans versus other network shows. They take into account the different social actions that their viewers want to see and address them. They make sure they are taking care of their fans in unique ways like creating personalized content, delivering behind the scenes experiences and asking for viewers to interact with them using social media. They keep their viewers engaged and thinking about the brand even when they aren ‘t airing.

Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need?

I’m only taking a look at Twitter, since it was the social media platform that received the highest rating. Looking at their page, they are definitely staying relevant with pop culture, including memes from other networks, or streaming services. They are staying ethical by making sure they are interacting in an unfair bias that could negatively impact their brand. They have to keep face since they are on a prime time network and bad press could have them potentially removed from the network. (We all remember Simon’s public blunder that almost undid his career.) The voice doesn’t need a specifically generated app for themselves. They can rely on others like Twitter and Facebook having their own. Instead they focus on creating custom content, like custom Voice Bitmojis that people can use and show their support of the brand. Their brand is about being heard, and they do that with social media. Finding the hidden jewels amongst everyday people, and they keep that front and center with the many social platforms they use.

References

The Voice. (n.d.). Twitter. Retrieved January 27, 2023, from https://twitter.com/NBCTheVoice

The Voice – The Shorty Awards. (n.d.). https://shortyawards.com/8th/the-voice-3

The Voice. (n.d.-b). https://en.wikipedia.org/wiki/The_Voice_%28franchise%29.https://upload.wikimedia.org/wikipedia/en/4/44/The_Voice_NBC_logo_blackwhite.png