Category: Uncategorized
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Marketing Perspective
By: Amber Justice There is no doubt in anyone’s mind, that social media is an integral part of the young societies everyday life. Minute by minute we digest what is going on in the world around us all from the convenience of our phones. We can connect with anyone worldwide in an instant, and we…
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Effectively Impacting the Consumer Through Digital Media
By: Amber Justice For this blog, we are going to take a look at the Voice. Whether you have watched the show or not, most people recognize The Voice because of host Simon Cowell. After analyzing your chosen example, respond to the following questions in your blog post: Take a look at the company’s current…
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Green for Profit or Green for the Environment?
Oberweis is a company that serves milk products. At first glance, you might notice that they are different because their milk comes in a glass bottle instead of a plastic jug. The first time I splurged on the product, I did so with the intention that glass would be better environmentally than the plastic I’m…
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Top Dog Versus Underdog
By Amber Justice There are plenty of rivalries in the market, from fast food to entertainment, to what kind of car you drive, companies are always out for your business. Businesses need loyal customers to keep coming back to them. Strategies are developed and deployed to keep consumers from trying another brand and sticking to…
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Under Armour: Where Do We Go From Here?
Written by: Amber Justice Under Armour is a sports apparel brand that started out small and has grown in sales. The unique fabric brand works to wicker away the sweat of active people. The brand has been widely successful and has grown from a small start-up company to a large business. Under Armour’s unique fabric…
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Consumer Who? Consumer You!
Who is a consumer? A consumer is anyone that ‘consumes’ goods, which could be physical or non-physical. We consume information as much as literal goods like clothing, food, and products. Marketing research dives deep into what drives a consumer to make a purchase. Why is it that we prefer a particular brand over another? Why…
World of Marketing 